Web self service refers to the use of online tools and resources that allow individuals to independently access information, complete tasks, and resolve issues without the need for direct interaction with a customer service representative. This can include features such as FAQs, chatbots, and online forms, providing a convenient and efficient way for users to find answers and manage their needs on the web. With the increasing reliance on technology and the internet, web self service has become a vital aspect of customer service, empowering individuals to take control of their own experiences and find solutions at their own pace.