Web traffic refers to the amount of data exchanged between a website and its visitors. It is a measure of the popularity and reach of a website, indicating the number of people who have accessed its content. This can include both human visitors and automated bots, such as search engine crawlers. Web traffic is a crucial metric for website owners and marketers, as it can help determine the success and effectiveness of a website in attracting and retaining visitors. It can also be used to analyze user behavior and make improvements to the website’s design and content. Ultimately, web traffic is a key factor in driving online engagement and achieving business goals.