Webinar marketing is a strategic approach to promoting products, services, or ideas through the use of online seminars, also known as webinars. This form of marketing allows businesses to connect with a targeted audience in real-time, providing valuable information and engaging interactions to drive conversions and build brand awareness. By leveraging the power of webinars, companies can effectively showcase their expertise, establish thought leadership, and generate leads in a cost-effective and convenient manner. With the ability to reach a global audience, webinar marketing has become an essential tool for businesses looking to expand their reach and achieve their marketing goals.