Webrooming is the modern shopping phenomenon where consumers research and compare products online before making a purchase in a physical store. This trend allows shoppers to take advantage of the convenience and vast selection of online shopping while still being able to physically see and touch the products before making a final decision. It combines the best of both worlds, allowing consumers to make informed and confident purchases. Webrooming has become increasingly popular due to the rise of e-commerce and the desire for a seamless shopping experience.