A website push notification is a brief, real-time message that is sent from a website to a user’s device, typically a desktop or mobile device, to inform them of new content, updates, or important information. These notifications are delivered directly to the user’s screen, even if they are not actively browsing the website, making them a powerful tool for engaging and retaining website visitors. With the ability to customize the content, timing, and frequency of these notifications, website push notifications provide a convenient and effective way for websites to communicate with their audience and drive traffic to their site.