Webspam refers to any unethical or deceptive practice used to manipulate search engine results and deceive users on the internet. This can include tactics such as keyword stuffing, cloaking, and link schemes, all aimed at artificially boosting a website’s ranking and visibility. Webspam not only undermines the integrity of search engines, but also creates a negative user experience by leading them to irrelevant or low-quality content. It is a constant battle for search engines to combat webspam and provide users with accurate and trustworthy information.