White label affiliation refers to a business partnership in which one company provides its products or services to another company, who then rebrands and sells them as their own. This allows the second company to offer a wider range of products or services without having to invest in their own development. The first company benefits by expanding its reach and increasing its sales, while the second company gains access to high-quality products or services without the cost and effort of creating them from scratch. This type of affiliation is often used in industries such as technology, retail, and finance, and can be a mutually beneficial arrangement for both parties involved.