A wholesaler is a business or individual who purchases goods in bulk from manufacturers or producers and then sells them in smaller quantities to retailers or other businesses. They act as intermediaries between the producers and retailers, providing a convenient and cost-effective way for retailers to access a wide variety of products. Wholesalers often have a large network of suppliers and can negotiate lower prices due to their buying power, making them an essential part of the supply chain. They play a crucial role in the distribution of goods and help to keep the market competitive by offering competitive prices to retailers. In addition to selling products, wholesalers may also provide services such as storage, packaging, and transportation, making them a valuable resource for businesses of all sizes.