WOM, or word-of-mouth, refers to the spread of information or opinions about a product, service, or brand through personal conversations and recommendations. It is a powerful form of marketing that relies on the trust and influence of individuals within their social circles. WOM can greatly impact consumer behavior and brand perception, making it a crucial aspect of any successful marketing strategy. In today’s digital age, WOM has expanded to include online reviews, social media shares, and influencer endorsements, further amplifying its reach and impact.