Definition : Word of mouth

Word of mouth refers to the passing of information or opinions about a product, service, or experience from person to person through verbal communication. It is a powerful form of marketing that relies on the personal recommendations and experiences of individuals, rather than traditional advertising methods. This organic and authentic form of communication can greatly influence consumer behavior and shape the reputation of a brand. Word of mouth is often considered the most effective and trusted form of advertising, as it is based on genuine experiences and personal connections.

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