X-commerce, also known as cross-commerce, refers to the practice of conducting business transactions and sales across multiple platforms and channels, both online and offline. This includes traditional e-commerce methods such as online shopping and mobile commerce, as well as newer forms of commerce such as social media commerce and voice commerce. X-commerce allows businesses to reach a wider audience and provide a seamless shopping experience for customers, regardless of the platform they choose to use. It also involves the integration of various technologies and data to enhance the customer journey and optimize sales. In today’s digital age, X-commerce has become a crucial strategy for businesses to stay competitive and meet the evolving needs of consumers.