by josua.vischel | Dec 31, 2024
Brand relaunch refers to the strategic process of revitalizing and repositioning a brand in the market in order to reignite consumer interest and loyalty. This involves a comprehensive overhaul of the brand’s image, messaging, and overall identity, often...
by josua.vischel | Dec 31, 2024
The shopping experience refers to the overall process of purchasing goods or services, encompassing everything from browsing and selecting products to completing the transaction. It is not just a simple act of buying, but rather a multi-sensory journey that involves...
by josua.vischel | Dec 31, 2024
Integrated advertising management refers to the strategic planning, execution, and control of all advertising efforts across various channels and platforms in a cohesive and synchronized manner. It involves the seamless integration of traditional and digital...
by josua.vischel | Dec 31, 2024
Event communication refers to the strategic and intentional exchange of information, ideas, and emotions between individuals or groups during a planned event. This type of communication aims to create a meaningful and memorable experience for all participants, whether...
by josua.vischel | Dec 31, 2024
The omnichannel customer journey refers to the seamless and integrated experience a customer has while interacting with a brand across multiple channels, both online and offline. This includes the various touchpoints a customer may encounter, such as social media,...
