TV product placement

TV product placement refers to the practice of strategically featuring a product or brand within a television program, typically in exchange for payment or other forms of compensation. This form of advertising aims to seamlessly integrate the product or brand into the...

Press communication

Press communication refers to the strategic dissemination of information and messages through various media outlets, such as newspapers, magazines, television, and online platforms, to reach a wide audience and influence public opinion. It involves crafting compelling...

Product configurator

A product configurator is a powerful tool that allows customers to customize and personalize a product according to their specific needs and preferences. It enables users to choose from a variety of options, such as colors, sizes, features, and accessories, to create...

SNBN

SNBN is an acronym that stands for “Socially-Normative Beauty Norms.” It refers to the societal expectations and standards surrounding physical appearance, particularly in regards to beauty and attractiveness. These norms are often influenced by cultural...

Olfactory identity

Olfactory identity refers to the unique and distinct scent or smell that is associated with an individual or a group. It is a combination of the specific odors and fragrances that are emitted from a person’s body, clothing, and surroundings, creating a distinct...