Third party data

Third party data refers to information collected and shared by an entity that is not directly involved in a transaction or relationship between two parties. This data is typically obtained from external sources, such as data brokers, social media platforms, or other...

Mini-site

A mini-site is a compact and specialized website that is created to serve a specific purpose or promote a particular product or service. Unlike a traditional website, a mini-site typically consists of only a few pages and is designed to be visually appealing and...

Picking store / point of sale

A picking store, also known as a point of sale, is a physical location where customers can purchase goods or services from a retailer. This can include traditional brick-and-mortar stores, as well as online marketplaces and mobile shops. The term “picking”...

Marketing automation manager

A marketing automation manager is a skilled professional responsible for overseeing and implementing automated marketing strategies and campaigns. This role involves utilizing various software and tools to streamline and optimize marketing processes, such as email...

First look in RTB

The first look in RTB (Real-Time Bidding) refers to the initial opportunity for an advertiser to bid on and win an ad impression in a real-time auction. This occurs when a user visits a website or app, triggering an ad request that is then sent to an ad exchange....