Trade off consumer

A trade off consumer is an individual who is willing to sacrifice certain preferences or desires in order to obtain a desired product or service. This type of consumer carefully weighs the pros and cons of different options and makes a conscious decision to give up...

Representation bias

Representation bias refers to the tendency for individuals or groups to be portrayed or depicted in a limited or distorted manner, often based on stereotypes or preconceived notions. This can occur in various forms of media, such as television, film, literature, and...

Active customer

An active customer is a consumer who regularly engages with a business or brand, making frequent purchases and actively participating in promotions, loyalty programs, and other marketing initiatives. They are not just a one-time buyer, but rather a loyal and ongoing...

Customer ambassador

A customer ambassador is a dedicated and enthusiastic representative of a company who serves as a liaison between the brand and its customers. They possess a deep understanding of the company’s products or services and are passionate about promoting them to...

Typical shopping cart

A typical shopping cart is a wheeled device used in retail stores to transport goods and merchandise while shopping. It typically consists of a metal or plastic frame with a handle and four wheels, allowing customers to easily maneuver through aisles and store their...