Cookie post-view

A cookie post-view refers to the tracking and recording of a user’s online activity after they have viewed a website or advertisement. This data is collected through cookies, which are small text files stored on a user’s device, and can include information...

Invisible Web

The Invisible Web, also known as the Deep Web or Hidden Web, refers to the vast collection of online content that cannot be accessed through traditional search engines. This includes dynamic web pages, password-protected sites, and unindexed databases, making up an...

Media plan

A media plan is a comprehensive and strategic document that outlines the specific advertising and marketing tactics to be used in order to reach a target audience through various forms of media. It involves careful analysis of the target audience, budget allocation,...

Internal link

An internal link is a hyperlink that connects one page of a website to another page within the same website. These links are used to navigate and direct users to related or relevant content within the website, making it easier to explore and access information. Unlike...

Gravity model

The gravity model is a mathematical framework used to explain the flow of goods, services, and people between two locations based on their size and distance from each other. It is based on the principle that larger and closer locations have a stronger gravitational...