Fronton PLV

Fronton PLV, also known as Point de Vente Libre, is a type of point-of-sale display commonly used in retail stores to showcase products and attract customers. It is a free-standing structure that is strategically placed at the front of a store or in high-traffic areas...

Featured product

A featured product is a standout item that is prominently displayed and promoted by a business or retailer. It is carefully selected and showcased due to its exceptional quality, unique features, or high demand. Often used as a marketing strategy, a featured product...

Brand switching

Brand switching refers to the act of a consumer choosing to purchase a different brand than their usual choice for a particular product or service. This can occur for various reasons, such as dissatisfaction with the current brand, seeking a better deal or promotion,...

Giraffe promotion

Giraffe promotion refers to a marketing strategy that involves reaching out to a highly specific and niche audience, rather than a broad and general one. This approach is inspired by the unique characteristics of a giraffe, known for its long neck and ability to spot...

Click-through

Click-through refers to the action of clicking on a hyperlink or advertisement, which redirects the user to a different webpage or website. This term is commonly used in the context of online marketing, where the success of an advertisement or campaign is measured by...