Preferred deal

A preferred deal is a type of advertising agreement between a publisher and an advertiser, where the publisher reserves a specific amount of ad inventory for the advertiser at a negotiated price. This type of deal gives the advertiser priority access to premium ad...

Visibility score

A visibility score is a metric used to measure the level of online presence and exposure a brand, company, or individual has on the internet. It takes into account various factors such as search engine rankings, social media engagement, and website traffic to...

Pushdown

Pushdown refers to the act of forcefully pressing or moving something downwards, typically with the use of physical force or pressure. This term can be used in a variety of contexts, from physical actions such as pushing down on a lever or button, to metaphorical...

Intentional buyer

An intentional buyer is someone who makes a conscious and deliberate decision to purchase a product or service. This type of buyer carefully considers their needs and desires, researches their options, and actively seeks out the best value for their money. Unlike...

Google local pack

The Google local pack is a prominent feature on the search engine results page that displays a map and a list of local businesses related to a user’s search query. This feature is designed to provide users with quick and convenient access to relevant local...