Digital advertising

Digital advertising refers to the use of digital channels and platforms to promote products, services, or brands to a targeted audience. This form of advertising utilizes various online mediums such as social media, search engines, websites, and mobile apps to reach...

Socio-demographic targeting

Socio-demographic targeting refers to the practice of tailoring marketing strategies and campaigns to specific groups of people based on their social and demographic characteristics. This approach takes into account factors such as age, gender, income, education,...

Churn/attrition prediction

Churn/attrition prediction is the process of using data analysis and predictive modeling techniques to forecast the likelihood of customers or employees leaving a company or organization. This helps businesses anticipate and prevent potential losses by identifying...

Sales Administration

Sales Administration refers to the process of managing and coordinating the various aspects of a company’s sales operations. This includes tasks such as creating and implementing sales strategies, monitoring sales performance, managing customer relationships,...

MRM

MRM, or Marketing Resource Management, is a strategic approach to managing and optimizing all aspects of marketing resources within an organization. It involves the planning, execution, and analysis of marketing activities, including budgeting, project management,...