Market area

A market area refers to a specific geographical region or location where goods and services are bought and sold. It encompasses the target audience and potential customers for a particular business or industry, and is influenced by factors such as demographics,...

VRM

VRM, or Vendor Relationship Management, is a business strategy that empowers consumers to actively manage their relationships with vendors and service providers. Unlike traditional CRM (Customer Relationship Management) which focuses on the vendor’s perspective,...

Sensory catalog

A sensory catalog is a comprehensive collection or inventory of all the senses and their corresponding stimuli, including sight, sound, touch, taste, and smell. It is a tool used to organize and categorize the various sensations that humans experience, allowing for a...

Breche promo

Breche promo is a French term that refers to a promotional breach or loophole in a marketing strategy. It is a clever and strategic way for businesses to offer discounts or special deals to their customers without compromising their overall pricing structure. This...

Mobile in-app advertising

Mobile in-app advertising refers to the practice of promoting products or services within a mobile application, such as a game or social media platform. This form of advertising utilizes the unique features of mobile devices, such as location tracking and push...