Involved purchase

La compra implicada es un proceso en el cual el consumidor adquiere un producto o servicio no solo por su utilidad o necesidad, sino también por la conexión emocional que establece con la marca o el producto en sí. Esta conexión se basa en valores, creencias y...

Transactional sales

Transactional sales refer to the process of selling products or services through a single, one-time transaction between a buyer and a seller. This type of sales involves a straightforward exchange of goods or services for money, without any long-term commitments or...

Impact guarantee

An impact guarantee is a promise or assurance made by an individual, organization, or company to deliver a measurable and positive effect on a specific issue or situation. It is a commitment to take action and create a meaningful impact, often with a specific goal or...

Adwords account manager

An Adwords account manager is a skilled professional who oversees and optimizes online advertising campaigns using Google’s Adwords platform. They are responsible for creating and managing ad campaigns, selecting keywords, setting budgets, and monitoring...

LinkedIn mention

A ‘LinkedIn mention’ refers to the act of tagging or mentioning another user or company on the professional networking platform, LinkedIn. This can be done in a post, comment, or message to draw attention to the mentioned individual or organization and...