TV audience curve

The TV audience curve refers to the fluctuation in the number of viewers watching a television program over a specific period of time. It is a graphical representation of the audience’s interest and engagement with a particular show, starting from the beginning...

Mobimetry

Mobimetry is the measurement and analysis of mobile device usage and behavior, including but not limited to app usage, screen time, and location data. It provides valuable insights into the habits and preferences of mobile users, allowing businesses to better...

Spamming email

Spamming email refers to the act of sending unsolicited and often repetitive messages to a large number of recipients, typically for the purpose of advertising or promoting a product or service. This practice is often considered a form of online harassment and can...

NACE code

NACE code, also known as the Nomenclature of Economic Activities, is a classification system used to categorize businesses and economic activities based on their primary function. Developed by the European Union, this code provides a standardized way to identify and...

Customer history

Customer history refers to the record of interactions and transactions between a customer and a business over a period of time. It includes details such as purchase history, communication history, and any other relevant information that helps a business understand and...