Netnography

Netnography is a research methodology that combines the traditional methods of ethnography with the vast and ever-evolving landscape of the internet. It involves the systematic study of online communities, cultures, and behaviors, with a focus on understanding the...

Franchise corner

A franchise corner refers to a designated area within a business or establishment that is dedicated to showcasing and promoting a specific franchise or brand. This can include a section of a store or restaurant that exclusively sells products or services from a...

Brand degeneration

Brand degeneration refers to the gradual decline or deterioration of a brand’s reputation, image, and overall value in the eyes of consumers. This can occur due to various factors such as poor management, lack of innovation, negative publicity, or failure to...

Crowd marketing

Crowd marketing is a strategic marketing approach that harnesses the power of a group or community to promote a product, service, or brand. It involves leveraging the influence and reach of a large number of individuals, often through social media and online...

MFA website

An MFA website, short for Master of Fine Arts website, is a digital platform that showcases the work and achievements of individuals who have completed a graduate degree in the field of fine arts. These websites serve as a virtual portfolio, allowing artists to...