by josua.vischel | Dec 19, 2024
Upmarket refers to products, services, or establishments that are of high quality, sophistication, and exclusivity, typically catering to affluent or discerning customers. These offerings are often associated with luxury, elegance, and a higher price point, appealing...
by josua.vischel | Dec 19, 2024
Sympathy marketing is a strategic approach to advertising and branding that aims to connect with consumers on an emotional level by tapping into their feelings of compassion and understanding. This type of marketing leverages empathy and understanding to build a...
by josua.vischel | Dec 18, 2024
Point-of-sale media refers to any form of advertising or promotional material that is strategically placed at the point of purchase, such as in retail stores, restaurants, or other businesses. This type of media is designed to capture the attention of customers at the...
by josua.vischel | Dec 18, 2024
Moving downmarket refers to the strategic decision of a company to shift its focus and target audience towards a lower-priced or less affluent market segment. This can involve offering more affordable products or services, reducing the quality or features of existing...
by josua.vischel | Dec 18, 2024
A portfolio share refers to the percentage of a company’s total assets that are held in a particular investment portfolio. This can include stocks, bonds, real estate, and other financial instruments. The portfolio share is a key indicator of the diversification...
