Contextual link

A contextual link is a type of hyperlink that is embedded within the content of a webpage and is relevant to the surrounding text. Unlike traditional links, which are often placed in a separate section or sidebar, contextual links seamlessly blend into the natural...

Corporate social network

A corporate social network is a digital platform that connects employees, customers, and stakeholders within a company, fostering communication, collaboration, and community-building. It serves as a virtual hub for sharing ideas, knowledge, and resources, promoting a...

Merchandising plan

A merchandising plan is a strategic and comprehensive blueprint that outlines the specific actions and tactics a business will use to promote and sell its products or services. It involves careful analysis of target markets, consumer behavior, and competition, as well...

Local price

Local price refers to the cost of goods or services within a specific geographical area, typically determined by the supply and demand of the local market. This price may vary from region to region, as it takes into account factors such as production costs,...

Marketing cannibalization

Marketing cannibalization refers to the negative impact on sales and profits of a company’s existing products caused by the introduction of a new product within the same market. This occurs when the new product competes with and takes away sales from the...