ARPU (Average Revenue Per User)

ARPU, or Average Revenue Per User, is a metric used to measure the average amount of revenue generated by each individual user of a product or service. It is calculated by dividing the total revenue generated by the number of users, providing insight into the...

Tifo advertising

Tifo advertising is a form of marketing that utilizes large-scale, visually striking displays to promote a brand, product, or message. These displays, often seen at sporting events or concerts, are created by passionate fans who use their creativity and enthusiasm to...

Navigation detour

A navigation detour is an alternate route or deviation from the original planned path, typically used to avoid obstacles or congestion while traveling. It is a temporary diversion that allows for a smoother and more efficient journey, often leading to unexpected...

Geolocalized catalog

A geolocalized catalog is a digital or physical compilation of products or services that is tailored to a specific geographic location. This type of catalog utilizes advanced technology to accurately pinpoint the user’s location and display relevant items that...

AI-first

AI-first refers to a mindset or approach in which artificial intelligence (AI) is prioritized and integrated into every aspect of a system or process, rather than being an afterthought or add-on. This means that AI is not simply used to enhance existing systems, but...