Audience deduplication

Audience deduplication refers to the process of identifying and removing duplicate individuals or groups from a target audience for marketing or advertising purposes. This technique helps to streamline and optimize campaigns by ensuring that the same person is not...

Reactive marketing

Reactive marketing refers to the strategic approach of adapting and responding to current events, trends, or customer feedback in order to promote a brand or product. It involves actively monitoring and analyzing the market and consumer behavior, and then quickly...

Ad hoc sampling

Ad hoc sampling refers to the process of selecting a sample of data or individuals in an unplanned or impromptu manner, often in response to a specific research question or problem. This method allows for a quick and targeted collection of information, without the...

Community Trademark

A Community Trademark, also known as a European Union Trademark, is a type of intellectual property protection that grants exclusive rights to use a particular trademark in all 27 member states of the European Union. This means that the trademark owner has the sole...

Promotional product

A promotional product is a tangible item that is used to promote a brand, company, or event. These products are typically customized with a logo, slogan, or message and are distributed to potential customers or clients as a means of increasing brand awareness and...