Programmed press

Programmed press refers to the systematic and automated dissemination of news and information through various media outlets, such as newspapers, magazines, television, and online platforms. This method of news delivery involves the use of computer programs and...

TrueView from YouTube

TrueView from YouTube is a revolutionary advertising format that allows viewers to choose which ads they want to watch, giving them control over their viewing experience. This innovative feature not only benefits the audience by providing them with relevant and...

Selective distribution

Selective distribution refers to a distribution strategy where a company carefully chooses which retailers or outlets will carry their products. This approach allows the company to maintain control over the quality and image of their brand by only partnering with...

Competitive forces Porter

Competitive forces Porter refers to the framework developed by renowned Harvard Business School professor, Michael E. Porter, to analyze and understand the competitive landscape of an industry. This framework identifies five key forces that shape the intensity of...

Product shooting

Product shooting refers to the process of capturing high-quality images or videos of a product for promotional or advertising purposes. This involves setting up a professional studio or location, arranging the product in an aesthetically pleasing manner, and using...