Marketing code of conduct

A marketing code of conduct is a set of ethical guidelines and principles that govern the behavior and practices of individuals and organizations engaged in marketing activities. It outlines the standards and expectations for responsible and honest marketing,...

Multiple opening rate

La tasa de apertura múltiple es una métrica utilizada en marketing digital que indica el porcentaje de veces que un mismo correo electrónico ha sido abierto por un destinatario en un período de tiempo determinado. Esta medida es especialmente útil para evaluar la...

Advertising cover

An advertising cover is a type of marketing material that is used to promote a product, service, or brand. It typically consists of a visually appealing design, accompanied by persuasive language and compelling imagery, with the aim of capturing the attention of...

Hot survey

A ‘hot survey’ refers to a survey that is currently trending or generating a lot of interest and attention. It is often used to gather opinions and feedback on a timely or controversial topic, making it a popular and relevant source of information. This...

Email reactivity rate

Email reactivity rate refers to the percentage of recipients who actively engage with an email by opening, clicking, or responding to it. This metric is used to measure the effectiveness of an email campaign and can provide valuable insights into the engagement level...