Press / influencer mailing

A press / influencer mailing is a targeted distribution of promotional materials, such as press releases, product samples, or event invitations, to members of the media and influential individuals in a specific industry or niche. This strategic communication tactic...

Collector

A collector is a person who has a passion for acquiring and preserving a specific type of item or object, often with great dedication and enthusiasm. This can range from rare and valuable items such as art, antiques, or coins, to more personal and sentimental items...

O2O

O2O, short for “online-to-offline,” is a business model that integrates online and offline operations to provide a seamless and convenient experience for customers. It refers to the process of using online platforms, such as websites or mobile apps, to...

Questionnaire administration

Questionnaire administration refers to the process of collecting, distributing, and managing surveys or questionnaires in order to gather data and information from a targeted group of individuals. This involves designing the questionnaire, selecting the appropriate...

Mobile application push notification

A mobile application push notification is a brief message or alert that is sent to a user’s mobile device from a specific app, even when the app is not actively in use. These notifications are designed to inform and engage users by delivering timely and relevant...