Cialdini’s principles

Cialdini’s principles refer to the six universal principles of persuasion identified by renowned social psychologist, Dr. Robert Cialdini. These principles, which include reciprocity, scarcity, authority, consistency, liking, and consensus, are powerful tools...

Advertising on stairs

Advertising on stairs refers to the strategic placement of promotional messages, images, or logos on the steps of a staircase. This form of advertising utilizes the vertical space of stairs to capture the attention of individuals as they ascend or descend, making it a...

Directional sign

A directional sign is a visual guide that provides clear and concise information to help individuals navigate their way to a specific destination. These signs typically include arrows, symbols, and text to indicate the direction and distance to a particular location,...

Pre-filled form

A pre-filled form is a document that has been partially or fully completed with information before it is presented to the recipient. This can include personal details, such as name and address, as well as specific data related to the purpose of the form. The purpose...

Pay what you want

Pay what you want is a pricing model that allows customers to choose the amount they are willing to pay for a product or service, rather than being given a set price. This concept puts the power in the hands of the consumer, giving them the freedom to determine the...