BR letter

A BR letter, short for “business reply letter”, is a type of correspondence that includes a pre-paid envelope for the recipient to easily respond to the sender. This type of letter is commonly used in business settings, allowing for a quick and convenient...

Marketing attribution

Marketing attribution is the process of identifying and assigning credit to the various touchpoints and channels that contribute to a customer’s journey towards a conversion or sale. It involves tracking and analyzing the effectiveness of different marketing...

Acquisition email

An acquisition email is a targeted and personalized message sent to potential customers with the goal of acquiring new business or converting leads into paying customers. These emails are carefully crafted to capture the attention of the recipient and entice them to...

SEO zombie page

An SEO zombie page is a web page that has been created with the sole purpose of ranking high on search engine results, but lacks any meaningful or relevant content for the user. These pages are often filled with repetitive keywords and phrases, making them appear...

Street guerilla marketing

Street guerilla marketing is a creative and unconventional approach to promoting a product or service through low-cost, high-impact tactics in public spaces. It involves using eye-catching and attention-grabbing methods, such as street art, flash mobs, and viral...