Touchpoint

A touchpoint refers to any interaction or point of contact between a customer and a brand or company. It can take various forms, such as a physical store visit, a phone call, an email, a social media message, or a website visit. These touchpoints are crucial in...

Automated AdWords auctions

Automated AdWords auctions refer to the process of bidding for ad space on Google’s advertising platform, AdWords, using automated technology. This technology allows advertisers to set specific parameters and budgets for their ads, which are then automatically...

Group buying

Group buying, also known as collective buying or group purchasing, is a purchasing method in which a group of individuals come together to leverage their collective buying power in order to secure discounts and better deals on products or services. This can be done...

Stop Pub

Stop Pub is a term used to describe the act of requesting to stop receiving unsolicited advertisements or promotional materials, typically in the form of physical mail or email. This can be done by contacting the sender directly or by registering with a national...

Roll out

To roll out is to introduce or launch something new, typically a product or service, to the public or a specific target audience. This term is often used in the business world, where companies carefully plan and execute the roll out of their latest offerings in order...