M-Payment

M-Payment, short for mobile payment, refers to the process of making financial transactions through a mobile device, such as a smartphone or tablet. This method of payment allows individuals to conveniently and securely pay for goods and services without the need for...

Social media strategy

A social media strategy is a carefully crafted plan that outlines how an individual or organization will use various social media platforms to achieve their goals and objectives. It involves identifying target audiences, creating engaging content, and utilizing...

Recall advertising

Recall advertising is a marketing strategy that aims to create a lasting impression in the minds of consumers by repeatedly exposing them to a brand or product. This type of advertising relies on the power of repetition and memorable visuals to increase brand...

Acceptability communication

Acceptability communication refers to the process of effectively conveying information or ideas in a manner that is acceptable and understandable to the intended audience. It involves using appropriate language, tone, and delivery to ensure that the message is...

Earned Media

Earned media refers to the publicity and attention that a company or individual receives through word-of-mouth, social media shares, and other organic means, rather than through paid advertising. It is a form of free publicity that is earned through the quality and...