Social shopping

Social shopping refers to the act of using social media platforms or online communities to discover, share, and purchase products or services. It combines the convenience of online shopping with the social aspect of traditional brick-and-mortar shopping, allowing...

Raw score

A raw score is a numerical value that represents the total number of points or correct answers a person receives on a test or assessment, without any adjustments or conversions. It is the most basic form of measurement and provides a direct reflection of an...

Girlfriend effect

The ‘Girlfriend effect’ refers to the positive impact that a romantic partner, specifically a female partner, can have on an individual’s life. This effect can manifest in various ways, such as increased happiness, improved self-esteem, and a sense...

eCPM

eCPM, or effective cost per mille, is a metric used in digital advertising to measure the average revenue generated for every thousand ad impressions. It takes into account both the cost of serving the ad and the revenue earned from it, providing a more accurate...

Mobile panel / mobinautes

A mobile panel, also known as mobinautes, refers to a group of individuals who actively use their mobile devices to access and engage with various online content and services. These individuals are highly connected and constantly on the move, relying on their...