Follow-up email

A follow-up email is a message sent after an initial communication, typically in a professional or business setting, to continue the conversation or request a response. It serves as a polite reminder or a way to provide additional information or clarification. A...

CPM

CPM, or cost per thousand, is a metric used in advertising to measure the cost of reaching one thousand potential customers or viewers. It is calculated by dividing the total cost of an ad campaign by the number of impressions, or views, it receives, and then...

Promotional bonus

A promotional bonus is an additional incentive or reward offered by a company or organization to encourage customers or employees to take a specific action, such as making a purchase, signing up for a service, or achieving certain goals. This type of bonus is...

Close the loop

To “close the loop” means to complete a cycle or process by addressing all necessary steps or components. It involves ensuring that all aspects of a task or project have been properly executed and accounted for, leaving no loose ends or unfinished...

Transformation rate

The transformation rate, also known as conversion rate, refers to the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. It is a key metric used to measure the effectiveness of a website or marketing campaign...