Tag / pixel detection

Tag / pixel detection refers to the process of identifying and tracking specific elements, such as images or text, within a digital environment. This technique is commonly used in online advertising and analytics to gather information about user behavior and...

Customer status

Customer status refers to the level of relationship and engagement a customer has with a business or brand. It is a measure of the customer’s loyalty, satisfaction, and value to the company. This status is determined by factors such as frequency of purchases,...

A/B testing in TV advertising

A/B testing in TV advertising is a method of comparing two different versions of a television advertisement to determine which one is more effective in achieving the desired outcome. This involves showing one version of the ad to a randomly selected group of viewers,...

CRM onboarding

CRM onboarding refers to the process of integrating a new customer relationship management (CRM) system into a company’s existing operations. This involves setting up the system, importing data, and training employees on how to use it effectively. The goal of...

Change of brand signature

A ‘Change of brand signature’ refers to the process of altering or updating a company’s visual identity, including its logo, slogan, and overall design elements. This change is often done to reflect a shift in the company’s values, target...